Social Media’s breakthrough challenge (#Trashtag Challenge)

By Chathumina Kalatuwage

Over the past couple years, there have been dozens of trendy challenges for the internet. The Ice Bucket challenge was the first challenge that raised awareness of an important issue (Amyotrophic Lateral Sclerosis) or commonly known as Lou Gehrig’s disease.

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It’s 2019 now, and there is a new challenge that is helping restore the beauty of littered places. #TrashtagChallenge is a simple concept of people capturing before and after pictures of places that they’ve helped clean up.

It exploded Reddit and Facebook roughly 2 weeks ago after user Byron Román posted on Facebook a picture of him in what looks to be a forest with lots of plastic/polythene bags and an after photo of him with the whole place cleaned up and striking a pretty cool pose. That place alone had 9 bags of plastic!

Román’s motivation was apparently ‘teenage boredom’ and he encourages anyone feeling bored to look for a place to help out. (If you’re a teenager, that might be your room first). Trashtag is trending worldwide as people from India to Honduras gather rakes and bags to benefit the planet.

Screen Shot 2019-03-15 at 15.40.23.pngThere are loads more photos like this online and it wouldn’t hurt (unless you cut yourself on a piece of glass) to put more out there. Picking up trash isn’t anything hard and it feels good to give back to the community. #Trashtag is another example of social media being used for good. Imagine it as the Chubby Bunny challenge but every Bunny is a plastic bottle going into your bag. Lake Parana (away from the Country Clubs because they’re clean) could actually use some cleaning.

Photo Credits 1, Photo Credits 2


One thought on “Social Media’s breakthrough challenge (#Trashtag Challenge)”

  1. Really inspiring. I appreciate all the work you’ve put into spreading this message through the world, especially since the environment is something we don’t often pay attention to solely by the fact that there is just so much of it around us.


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